Making an effort is essential to succeed in any task, but you need to know in what area your effort is required. Most people go wrong here because they dont know where to focus their energy in their SEO campaign. In this article, we are going to provide you with all the useful information to crush the local SEO, and the results you desire can be achieved in a couple of hours. Entrepreneurs should realize the fact that if they are located physically at a specific area, it will benefit you much in the local market. You can use this factor to your advantage.
What is Local SEO?
Every internet user who uses search engines must have come across search results that appear at the top of the page with maps and contact details. This is what local SEO is all about. If your business is a prominent one, it even has the potential to rank as the first best search result on Google.
Lets take a look at a few tricks that will help you boost your local SEO extra resources.
Google Business Page
To create a Google business page, you dont need to invest any money because it is entirely free. The procedure takes merely 20 minutes. By signing up to Google business page, the maps and contact section that you want to be displayed in your brand search results for your local business can be completed. Adding some attractive pictures and detailed information about your business can be a good idea because it can help people get more familiar with your brand or services. Google will send a pin code and postcard to confirm your subscription.
Give away your business to local directories
After you are done with the verification of your Google business page with the help of the pin code, there are still many steps left to achieve your goal. There are various local directories on the internet, and you should submit your business to each one of them so that the process takes a quick turn. A busy entrepreneur doesnt have much of free time, so the process needs to be faster to reach the goal. Multiple services can help you in submitting your business to local directories. Moz Local, Aabaco and Yext can help you miraculously to submit your business to various local directories in a little amount of time. You will have to invest an approximate amount of $ 89 to carry out this whole process. This is undoubtedly going to turn out as the most beneficial investment that you have ever made in your life.
When you are done submitting to one of these services, you will start to appear on sites like MapQuest, Yahoo local, and many more such sites. This whole procedure can take about 30 minutes and can help you become visible in the local search rapidly.
Many people assume that several reviews on your Google business Page can boost your rankings on search engines. Thats sadly not true. You wont rank higher just because you have more reviews than your competitors Google business page. Fortunately, there is a benefit of having more reviews. It will improve your click-through rate. This is a positive indicator for Google and might help you improve your rank.
If you have the number of reviews on your page, you will get more high-quality leads. The positive reviews can also help in building an excellent reputation for your brand. They will also increase the trust and credibility of your brand. When people are looking for a product or service, they are most likely to check reviews. If they read positive reviews, they are most probably going to click on the website link. When the majority of the people click on your site, it indicates Google that you have a valuable website and high click rate builds positive influence on Google for your site.
Get local backlinks
The domain authority of your website and the local SEO results has a huge link with each other. For a successful local company, authoritative local links must point towards your site. You can get backlinks through many sources. Sponsoring events can help a lot. These even pages can link back to you on their sponsor page. If you have corporate clients ask for their help. You can always follow the old school method and request for backlinks by visiting local business owners personally at their doorstep.