Availing of the EDDM service for business (Every Door Direct Mail) lets you conduct direct mail campaigns more affordably. While an email marketing campaign is cheaper, a direct mail campaign may ultimately give you better results, depending on your requirements.

EDDM allows you to mount a saturation direct mail campaign. Saturation campaigns send mailers to everybody within a certain area, such as a particular ZIP code or a certain radius around your business location. This is in contrast to a targeted direct mail campaign, in which you acquire a mailing list of people you believe may be interested in your business. You then send only these people mailers.

When should you undertake a saturation campaign? If you're a small business that only serves a relatively small service area, then sending mail to everybody within this area can help increase walk-in business. Saturation campaigns are also ideal for those businesses that are just opening or that are trying to build awareness.

Thus, the small businesses that can most benefit from saturation campaigns are those that provide a service, such as auto repair shops, landscape companies and those providing home improvement and repair. You can also use saturation mailings to promote a sale, grand opening, or other special event.

EDDM only allows flat postcard mailers to be used, but this should not limit your creativity. In fact, you can use it to your advantage since the recipient will be able to see the postcard at once without having to open an envelope. Thus, you have to make sure that the visuals are striking enough to attract the attention of the recipient.

Once you have gotten their attention, your mail must have strong copy that will generate the results you want. There are three steps that your copy has to follow:

Stoke the readers interest. You do this by introducing a problem that the reader has, and then explaining how your product or service can solve it. For instance, if you own a food kit delivery service, your headline can be Spend More Time with Your Family. This highlights the problem how long it takes to shop for cooking ingredients and the solution having a food kit delivered to your door, so that you can start cooking at once.

Make them want to buy your product. You can do this by highlighting what benefits your product gives the customer, i.e. fresh ingredients delivered to your door, in pre-measured quantities and ready to cook.

A call to action. Its now time to tell the reader what you want them to do. For instance, you can tell them that they can sign up for a free trial and get three kits free.

But, sign spinning is one such form of marketing that can boost your campaigns miraculously well, that too in a cost-friendly manner. If you have ever considered going for sign spinning for your brand, or are still wondering how that can actually help you grab people's attention and increase your business traffic exponentially, here's a quick explanation of how you can take your business to the next level with a sign spinners marketing campaign.

Deliver Your Message in an Entertaining Manner

What's the exact job of sign spinners? They are exceptionally energetic people holding creatively designed signboards that not only feature a catchy content, but sport bright colors and at times, gorgeous lights showcasing your brand's name and logo with grace. The option to shape those signs as arrows lets the spinners point them towards your shop, business premises or store.

But, sign spinners don't just hold your advertisements and stand on some corner of the street, rather they integrate a lot more to your promotions. In order to make the people notice your ads, they perform tricks or even do acrobatics, dancing and singing. Of course, such form of promotion takes your advertisements to an all new level of awesomeness.

Get Incredible Exposure

When it comes to advertising your brand, you mostly have just a matter of few seconds to engage the minds of your target audience and make them pay heed to the message you intend to deliver. People today have simply not got any time to glue their eyes on a static billboard as they are walking on the streets, speaking to someone or rushing to work. So, to make them notice your brand, they you need to provide them with a reason good enough to stop by your ads, and in turn, your store.

This is where comes the role of an energetic sign spinner. A fun-loving and jovial sign spinner can make a huge difference when it comes to getting incredible exposure for your business. There's nothing more appealing than another human itself to attract someone's attention and make them come to your brand. You can place talented sign spinners on locations where your target customers are found, and witness amazing results through their great work regardless of the line of work that your business covers.

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