SMS marketing is changing the world! We know that sounds like a pretty radical thing to say but it just so happens to be the truth. We know that it sounds like typical marketing talk but we are marketers. What we do know is that if you are reading an article like this one that you probably have not mastered the art of marketing. We know that you do not have full mastery on what it takes to bring customers to your business each and every day and be able to provide them with the goods and services that they want. We know that you are someone who is highly intelligent and that you are looking for a different way to market that can bring you to a higher level of success in your industry.
One tool that we recommend more than anything these days is SMS marketing. This form of marketing is really great and is advantageous to small businesses because it gives you more power than you have ever had. If you think about marketing over the last 20 years, the power has not been in the hands of the small business owner. For example, a small business doesnt have the money to run commercial ads on TV all day, they dont have the power to run radio ads all day, they dont have the money to buy billboards all across town to market to everyone. Even when they do have a chance to market using those vectors, it still relies on chance.
What do we mean by chance? When we talk about chance we’re talking about the need for a marketing strategy to reach the right people at the right time. It is the case that many of the traditional ways of marketing relies on someone walking across your ad, turning on the TV or listening to the radio at the perfect time. With SMS marketing it doesnt leave anything to chance.
By making use of SMS marketing, you reach the person on their mobile device, be it a mobile phone or tablet, right when you want to reach them. It is up to them to make a decision if they are going to take an interest and it or not and youre not waiting for them to turn on the TV, listen to the radio at the right time or notice your billboard as they drive past. You are putting your message in front of them and if you bait your hook well enough, they will be making a purchase very soon.
We could write a list of all the great things that sms marketing can do but that would be a waste of our time and yours. The power that we are talking about to deliver the perfect message at the perfect time is what you should focus on as a business. It is the one tool that you have been missing all these years, it is the one tool that all businesses have been missing.
If you want to play the game, if you want to level up your marketing and reach the people that you want to reach, then you must utilize SMS marketing today.