Digital media is better recognized as the world of the internet. Without the internet, people wont be able to communicate with each other at a speed that they do now. In todays world, the thought of not having access to the internet can be very stressful for some people.
Brands, organizations, companies and institutions, all over the world use the internet to connect with external stakeholders. Digital marketing is online marketing, which is carried out with the objective of promoting a business, marketing products or services and building a brand.
Digital Marketing Definition
Miami SEO Guys digital marketing is any online method or effort that promotes a product, service and brand. There are different types of ways through which companies build their brand, like email marketing, SEO, PPC, blogging, social media websites, audio marketing and video marketing. Each method has its own pros and cons, and each method can be used to target a different set of audience. For example, a medium that is used to target youngsters cant be necessarily used to target adults.
There are digital marketing assets that every company should be aware of; they should know what they can use to bring in more traffic to their website, or to increase their sales and revenue. When brands market their products and services on the internet, then they become aware of how competitive the marketing industry is, and how much effort they have to put in, to make sure that they get noticed.
Website
The website of a company is its biggest asset. The information that can be displayed on a website, it cant be displayed elsewhere. A typical company website would contain its history, achievements, organizational hierarchy, the locations of physical stores, products or services, press releases and a blog about what the company sells. This information can be very helpful to those who want to learn more about a company, or know more about their products, before they make a purchase.
A company can easily put up product descriptions and reviews for customers to read. They should pay extra attention to their website, make it appealing and easily accessible. A website should have an SSL certificate, so that when users are surfing the website, then they feel safe doing so. Moreover, a website should have easy navigation, and a user should not have to jump from category to category, to find out their desired web page.
Video Content
Video content is an asset, because it is the best way to get a message across to a customer. If a customer wants to buy a product, then he would want to see how the product performs, as in how to use it. However, it is not necessary that every website gives them the facility to see the use of a product, before they see it. If a company does provide a video for every product, then the user will feel satisfied in buying a product, as he has already seen how the product works and wont have to figure it out on his own.
The videos could be informative or they could be promotional. Product demos are very helpful for customers, and they influence their decision to make a purchase. They should be of good quality, and must be clear enough for the user to understand.
Images
Images are an asset for a company, because they can use images in different ways. If they want to show a process of how a product is manufactured and then distributed in the market, they can use infographics. Infographics are a great way to simplify complicated information, and show it to people, so that they are able to understand it.
When companies upload images of products, above their product descriptions, then they must assure that the image does justice to the product. They shouldnt show an image, which is not the accurate description of the product, or else the customer would feel that he has been deceived. The company can upload photos of their employees or the top management, to give the customers a look inside their corporate culture.
Content Writing
Writing product descriptions, blogs, appealing titles and reply to comments, all require excellent content writing skills. A marketer should know about the topics that customers want to read, or the ones that they would find helpful. For example, if they are launching a product, and there is no press release or detailed description about that product, then the customer wont buy what he doesnt know exist.
If companies dont have existing content writers, then they can hire freelancers who would write product reviews and descriptions. The benefit of hiring freelancers is that they dont charge much for the content that they write, as compared to when the company makes an official hiring, a person who works 24/7 on creating content.
Native Advertising
Connecting a story with another story, so that the web pages of a website get good traffic, is called native advertising. When a user is reading an article, he might spot lines in between like, He said this before or at the end, click here to find out what happened next. These links or lines make users curious about finding out the whole story, and this also drives more traffic to a website.
Reviews Of Products
Reviews and testimonials written by customers can be very beneficial for a companys business. However, when people look at testimonials, they often feel that they are paid and not genuine. To replace written testimonials, video testimonials can be made, which would seem more convincing for customers. A brand should never pay customers to write reviews for them, but instead, they should ask them to record their feedback. If a brand has loyal customers, who are given discounts and special offers by the brand often, then they wont hesitate to do such a simple task for a business.
These are digital marketing assets for a company, which would benefit them a great deal, if they are executed properly.
