Driving traffic to your website is one of the most important aspects of running a business, especially one which is based online. Have a look at these tips from www.concentricmarketing.co.uk which will help you drive traffic to your website:
Advertise
Paid searches and social media advertising are a great way to attract new and existing customers to your business. Advertisements also allow you to build your brand. This, in turn, means that your website will appear before your customers online. It is important to ensure that all paid strategies are geared towards suiting all your business needs.
Take on Social Media
Simply producing great content is not enough. You are also going to have to be proactive. It is widely known that increasing traffic to your website can be easy through the use of various social media platforms. One great example is the use of Twitter for short and attractive links. If your business is visually based then you may want to consider sites such as Instagram.
Attractive headlines
Your content headline is the most important part of your content. By not making sure that you have a compelling headline for your content you risk your post getting lost online. A great headline with quickly drive traffic to your site, you need to make sure that it will be attractive to your customers.
On-page SEO
Optimizing your content through the use of SEO keywords is a practice which is far from dead. Be sure that you always include your Meta Descriptions and that you are linking to new content. You should always aim to ensure you are making the best use possible of your image alt text.
Be a Guest Blogger
The practice of guest blogging is not dead. You do however need to be cautious, changes to guest blogging standards mean that spam-type content will no longer fly.
Invite Guest Bloggers
If your business falls within a Niche, you will often be asked to guest blog for other business in your Niche. Why not ask other business to guest blog on your site? Make sure that the content you post is always of the highest quality.
Referral Traffic
Trying to get other websites to link back to you is often a difficult task. Rather ensure that the content you produce simply screams to be linked back to you.
Use LinkedIn
As the world’s largest professional network, LinkedIn has become an extremely popular publishing platform for online savvy businesses. To take full advantages of the network, make sure that you post content to LinkedIn regularly.
Use internal links
You do not need to solely rely on other pages linking to you. Make sure you include links from your own site into your content. There is a range of opportunities for you to link to your own content you just need to make sure that you can identify these.
Don’t forget your e-mail marketing.
It is important to not lose focus on your e-mail marketing campaigns. There is a great focus on businesses attracting new customers, so much so that many companies are losing focus on more traditional methods. E-mail marketing can be seen as one of the most powerful marketing tools available to any business.
