There are not many methods of marketing a business that I have not tried. Im like most of you who run businesses and that I know the importance of marketing my company and Im willing to try just about anything. I know that most of the methods that we typically use arent that great. Sure they bring people in and it allows us to stay in business year after year, but, it doesnt have a return rate that is very high. For the amount of money that we spend on marketing our return on investment really isnt that great.
Even when you think about the super expensive forms of marketing such as TV and radio, we know that they work, but what percentage of people who see our TV ad or a radio ad actually does business with us? I would think that is probably not too many people. But still TV and radio are two of the best ways to promote a brand, it is where all the big boys go and it is where all of us who run small businesses want to be. It is often the case that TV and radio, when it comes to businesses advertising, is a game of the haves and have-nots. Most of us who run small businesses are to have-nots because we dont have the money to run ads on TV and radio all day long. When we do purchase ad space on TV and radio we have to try to make it so perfect and we had to try to reach the people at the most opportune moment. It is a very short window of exposure which may not be very profitable.
But were not here to talk about radio or TV, were talking about a different form of marketing that can truly help your business for a modest outlay. This form of marketing has a few advantages over TV and radio and we would love to discuss that too. Were talking about bulk SMS messaging. Yes, were talking about sending text messages to a load of people at one time. Why would we want to do that as a business? Well, there are many great reasons why text message marketing is one of the greatest forms of marketing there is. With the TV and radio advertising, you need to keep repeating your adverts in order to promote your brand and make it recognisable. We all know how difficult it is to get a good return on investment when it comes to advertising and this is where SMS comes in. It does not cost a huge amount to buy bulk SMS and you can use them for any purpose.
With sms marketing you can hit 20,000 people at one time with the same perfect message exactly when you want to reach them. That is the power of SMS messaging for business. Its not about waiting, its not about hoping that the people hear your message received at the right time, it is about making the most of the opportunity when it arises. So, what are you waiting for? Give us a call today and see how we can help you get your SMS campaign set up.
