SEO and digital marketing are different in many ways. The major difference between the two is that, SEO is a part of digital marketing, as it is a way through which companies promote their business, grab consumer attention, increase their sales and revenues. In Search Engine Optimization, every marketer strives to rank higher than their competitors.
Elements Of SEO And Digital Marketing
The first major differences between the two concepts are the elements used for promotion. In digital marketing SEO Maimi, there is on-page optimization and off-page optimization. In on-page optimization, a marketer has to look after quality content, internal and external link structure, performance and speed of the website, keyword density used in content, titles and Meta descriptions, image optimization, URLs and structure of the page.
In off-page optimization, the marketer has to focus on things like developing a social media presence, blogging, posting articles, creating guest posts, and back links management. As for digital marketing, it covers different elements that are used by marketers to reach out to their target audience. This includes search engine marketing, SEO, social media marketing, content marketing, email marketing, PPC advertising, mobile marketing and affiliate marketing.
Mode Of Acquiring Traffic
When it comes to SEO, marketers have to pay attention to keyword research and the content that they post on different platforms. The keywords that they choose and the content that they post helps them drive organic traffic towards their website.
As for digital marketing, there are many different methods of driving traffic to a website, and most of them involve paid traffic. Pay Per Click advertising is the most commonly used method of digital advertising. In digital marketing, companies have to spend money, whether they are buying Google Ads or Facebook Ads. Buying ads give them more exposure, and they are able to become more visible in the eyes of the target audience.
Even though SEO does drive traffic to a companys website, it requires patience that not every marketer has. SEO needs investment of time and effort, because it is all about creating content and spending time on structuring a website in a way, that it catches the interest of the target audience and the search engines.
Cost Of Both Methods
Even though the content and keywords are the king in SEO, there is still cost attached to it. Firstly, if a website isnt properly optimized, then the company has to pay a specialist to make it optimized. When the optimization process is done, then the company has to hire an SEO specialist, who will maintain the website and make sure that it stays competitive in search engine results.
In digital marketing, the cost isnt limited to, hiring specialists for the job, but for other services as well. If an ad appears on Facebook or Google, the company has to pay for those ads. The video ads created for social media platforms, require a professional touch, and that professionalism has a cost attached to it.
